Content Creator

The skills and knowledge you need to tackle the role with confidence

Content Creator

A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns. They simplify and tailor a message to the audience to suit the purpose. These can be used across different platforms and channels.  An interest in technology and creating content is a must. In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users. An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process. A content creator would need to take into account ethical considerations and wider organisational policies.  A content creator would typically report to a senior colleague within their functional area. They are required to keep up to date with new technologies, platform developments and consumer trends.


This apprenticeship will typically take 15 months (excluding EPA period)


Committed to producing high quality creative content.

Team-focussed and works effectively with colleagues and others.

Acts in a way that builds and maintains positive relationships with customers.

Takes ownership of work and strives to achieve quality content.

Acts in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace.

Committed to keeping up to date with new technologies and industry best practice.

Reflects on the results of the content created and identifies areas for improvement.


This standard is at level 3 


This apprenticeship standard has been allocated a maximum funding cap of £10,000, which is the anticipated full cost for delivering this standard and the end point assessment

Standard & Assessment plan

Start Your training Today