The travel industry is buzzing with fresh energy and we’re not just talking about the return of holidays! At the recent ATAS Summit 2025, our very own Michelle van Sprang, Managing Director of A S Training, made waves with a passionate call to action:
“We need more engagement from the touring and adventure sector. Apprentices bring a different vibe, a different quality, to the workplace.”
And let’s just say… the industry listened.
A recent article published by Travel Weekly highlighted the topic at the 2025 ATAS summit – Touring and adventure suppliers urged to embrace apprenticeships – News
🌟 The Rise of Apprenticeships in Travel
Michelle’s message at the Association of Touring and Adventure Suppliers (ATAS) event was loud and clear:
Apprenticeships aren’t just for school leavers. They’re for businesses ready to grow, evolve, and future-proof their teams.
With government funding covering 95% to 100% of costs, it’s what Michelle called a “no-brainer” for travel companies. If a qualification is £10,000, the employer may only pay £500 or even nothing at all.
In sectors like engineering and HR, apprenticeships are booming. And now, travel is catching up fast.
💼 What Do Apprentices Bring to the Workplace?
Let’s break it down. Hiring an apprentice isn’t just a tick-box for training — it’s a game-changer. Here’s what they bring to the table:
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🔄 Fresh perspective – They challenge the “we’ve always done it this way” mindset.
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💡 New skills – Especially in digital, content creation, and customer experience.
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🧠 Trainability – They’re eager to learn and grow with your business.
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📈 Long-term value – You’re investing in someone who can grow into future roles.
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😄 Energy & enthusiasm – Every team could use a bit more spark!
As Michelle said, “They bring a different vibe.” And we couldn’t agree more.
🧭 Real Success: Apprentices in Action
Take Evie Sutherland, for example. After joining the ATAS team as a Content Creator Apprentice through A S Training, she’s already making waves and gaining confidence by the day.
ATAS Director Claire Brighton said:
“I couldn’t have asked for a better fit. I give her a task, and she gets on with it.”
That’s the power of matching great training with great talent.
🚀 Looking Ahead: More Opportunities on the Horizon
What’s really exciting is the incredible level of interest we’re now seeing across the industry. From tour operators to adventure travel brands, there’s a growing appetite to:
✅ Bring new talent into the travel sector
✅ Upskill existing teams with fresh qualifications
✅ Support learning from entry-level to leadership (yes, we offer up to Level 5!)
At A S Training, we’re committed to creating more opportunities – for those new to the industry and for those ready to take the next step in their career.
🤝 Want to Get Involved?
Whether you’re:
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An employer looking to grow your team,
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A supplier wanting to engage future travel professionals, or
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An individual ready to start your journey in travel…
We’re here to help.
Let’s build the next generation of travel talent — together. 🌍
📩 Get in touch with our team today to learn more about how apprenticeships can work for you.
🔗 – Click here to contact A S Training today!
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