Marketing Executive Apprenticeship
Planning, executing, and managing targeted marketing campaigns across various channels to engage audiences, drive brand awareness, and support business growth.
What is an Marketing Executive Apprenticeship?
The Marketing Executive Apprenticeship is designed to develop the next generation of marketing professionals, equipping them with the skills to research, develop, promote, and distribute travel products and services in a competitive and ever-evolving market.
A Marketing Executive plays a key role in shaping, supporting, and delivering marketing plans, working alongside the Marketing Manager to bring a brand’s vision to life. This is an exciting, audience-focused role that demands creativity, communication skills, and project management expertise. Whether promoting exotic destinations, launching new travel experiences, or engaging with customers through digital and offline campaigns, these professionals are at the heart of the industry.
During this apprenticeship, individuals will learn how to manage and maintain essential marketing channels, including digital platforms, print media, and social networks. They will gain hands-on experience in planning and executing targeted marketing campaigns that inspire travelers, from concept to delivery. Engaging with key stakeholders such as customers, colleagues, suppliers, and travel partners, they will develop the networking and collaboration skills essential for success.
Apprentices will also explore market research techniques to understand consumer behaviour and industry trends, using data-driven insights to inform marketing strategies. They will contribute to building strong brand positioning and ensure all promotional activities align with the company’s vision. This apprenticeship offers an immersive learning experience that prepares individuals for a thriving career in travel marketing.

Curriculum Outline
Introduction to Marketing in the Travel Industry
Market Research & Consumer Insights
Digital Marketing & Social Media
Integrated Marketing Campaigns
Branding & Communication
Content Creation & Storytelling
Event Planning & Experiential Marketing
Customer Relationship Management (CRM) & Loyalty Programs
Legal, Ethical, and Sustainability Considerations
End-Point Assessment (EPA)
Apprenticeship Overview
Apprenticeship Standard Reference Number
ST0596
Apprenticeship LAR code
349
Apprenticeship Level
Level 4
Maximum Funding band
£6000
Delivery time
15 Months Practical + EPA
EPA Awarding Body
Ofqual