Sales Executive Apprenticeship
Empower Your Sales Career or Your Sales Team with Practical Expertise and Real Results
What is a Sales Executive Apprenticeship?
Whether you’re looking to kick-start a rewarding career in sales or develop a results-driven sales force within your business, the Sales Executive Apprenticeship offers a powerful pathway to success.
Sales Executives are the driving force behind business growth – confident communicators, skilled negotiators, and trusted advisers to their customers. Working in either Business-to-Business (B2B) or Business-to-Consumer (B2C) environments, Sales Executives are responsible for managing and growing existing customer accounts, as well as identifying and winning new business opportunities.
Through this apprenticeship, individuals will learn how to plan and lead the entire sales process – from the first conversation to the final close – while developing the ability to analyse customer needs and provide tailored, value-driven solutions. Whether a sale takes minutes or months, Sales Executives learn how to build trust, present compelling product or service propositions, and ensure an exceptional customer experience every time.
Apprentices will become product and market experts, capable of confidently positioning offerings in competitive environments and forming long-term client relationships based on credibility and results.

Curriculum Outline
Market and customer knowledge
Negotiation and closing sales
Resilience, proactivity and self-motivation