Sales Executive Apprenticeship

Empower Your Sales Career or Your Sales Team with Practical Expertise and Real Results

What is a Sales Executive Apprenticeship?

Whether you’re looking to kick-start a rewarding career in sales or develop a results-driven sales force within your business, the Sales Executive Apprenticeship offers a powerful pathway to success.

Sales Executives are the driving force behind business growth – confident communicators, skilled negotiators, and trusted advisers to their customers. Working in either Business-to-Business (B2B) or Business-to-Consumer (B2C) environments, Sales Executives are responsible for managing and growing existing customer accounts, as well as identifying and winning new business opportunities.

Through this apprenticeship, individuals will learn how to plan and lead the entire sales process – from the first conversation to the final close – while developing the ability to analyse customer needs and provide tailored, value-driven solutions. Whether a sale takes minutes or months, Sales Executives learn how to build trust, present compelling product or service propositions, and ensure an exceptional customer experience every time.

Apprentices will become product and market experts, capable of confidently positioning offerings in competitive environments and forming long-term client relationships based on credibility and results.

Curriculum Outline

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Organisational knowledge
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Product, service and sector knowledge
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Market and customer knowledge

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Commercial and financial acumen
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Digital knowledge
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Sales planning and preparation
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Customer engagement
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Customer needs analysis
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Negotiation and closing sales

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Gathering intelligence
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Time management
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Collaboration and teamwork
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Customer experience management
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Ethics and integrity
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Resilience, proactivity and self-motivation

Apprenticeship Overview

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Apprenticeship Standard Reference Number

ST0572
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Apprenticeship Learning aim code

Z0001977
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Apprenticeship LAR code

369
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Apprenticeship Level

Level 4
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Maximum Funding band

£6,000
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Delivery time

18 Months Practical + EPA
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EPA Awarding Body

DSW