Marketing Executive  Apprenticeship

Planning, executing, and managing targeted marketing campaigns across various channels to engage audiences, drive brand awareness, and support business growth.

Develop creative, commercially aware marketing professionals who deliver real results.

The Marketing Executive Apprenticeship is designed to help organisations build strong, effective marketing capability from within. It develops individuals with the skills to support marketing strategies, deliver campaigns and communicate brand messages across digital and offline channels.

This apprenticeship combines creativity with commercial awareness, enabling learners to understand audiences, contribute to marketing planning and deliver activity that supports business objectives. By applying learning directly in the workplace, apprentices add value from day one while building the confidence and practical experience needed to succeed in a fast paced marketing environment.

Who is this apprenticeship for?

This apprenticeship is suitable for organisations across a wide range of sectors that want to strengthen their marketing and communications capability.

It is ideal for:

  • Businesses of all sizes with an in house or developing marketing function

  • New hires starting a career in marketing

  • Existing employees looking to upskill or formalise their marketing skills

  • Teams supporting digital marketing, content, campaigns or communications

  • Organisations wanting to bring more marketing activity in-house

This programme works well in fast paced environments where creativity, communication and organisation are key.

What does this apprenticeship bring to your business?

The Marketing Executive Apprenticeship helps organisations build marketing capability that supports growth, visibility and engagement.

Key benefits include:

✔ Stronger, more consistent marketing activity
✔ Improved digital and campaign execution
✔ Better understanding of audiences and brand positioning
✔ Reduced reliance on external agencies
✔ Marketing aligned to business objectives
✔ Cost-effective development of in-house talent
✔ Improved staff engagement and retention

By developing marketing skills internally, businesses gain professionals who understand their brand, customers and goals.

Why learning on the job makes the difference

Completing this qualification through an apprenticeship allows marketing skills to be developed and applied in real campaigns, channels and projects. Apprentices contribute to live marketing activity while building practical skills in planning, communication and analysis. For employers, this means relevant, usable output from day one — with marketing professionals who grow in capability while supporting business performance.

Institute For Apprenticeships

Curriculum Outline

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Introduction to Marketing in the Travel Industry

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Market Research & Consumer Insights

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Digital Marketing & Social Media

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Integrated Marketing Campaigns

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Branding & Communication

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Content Creation & Storytelling

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Event Planning & Experiential Marketing

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Customer Relationship Management (CRM) & Loyalty Programs

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Legal, Ethical, and Sustainability Considerations

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End-Point Assessment (EPA)

The Marketing Executive Apprenticeship is designed to develop the next generation of marketing professionals, equipping them with the skills to research, develop, promote, and distribute travel products and services in a competitive and ever evolving market.

A Marketing Executive plays a key role in shaping, supporting, and delivering marketing plans, working alongside the Marketing Manager to bring a brand’s vision to life. This is an exciting, audience-focused role that demands creativity, communication skills, and project management expertise. Whether promoting exotic destinations, launching new travel experiences, or engaging with customers through digital and offline campaigns, these professionals are at the heart of the industry.

During this apprenticeship, individuals will learn how to manage and maintain essential marketing channels, including digital platforms, print media, and social networks. They will gain hands-on experience in planning and executing targeted marketing campaigns that inspire travelers, from concept to delivery. Engaging with key stakeholders such as customers, colleagues, suppliers, and travel partners, they will develop the networking and collaboration skills essential for success.

Apprentices will also explore market research techniques to understand consumer behaviour and industry trends, using data-driven insights to inform marketing strategies. They will contribute to building strong brand positioning and ensure all promotional activities align with the company’s vision. This apprenticeship offers an immersive learning experience that prepares individuals for a thriving career in travel marketing. – could you provide me with a shorter intro for the top of the page, who this apprenticeship is for, what will this apprenticeship bring to your business and how working on the job will help this qualification

Apprenticeship Overview

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Apprenticeship Standard Reference Number

ST0596

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Apprenticeship LAR code

349

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Apprenticeship Level

Level 4

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Maximum Funding band

£6000

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Delivery time

15 Months Practical + EPA

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EPA Awarding Body

Ofqual