At A S Training, we are proud to be at the forefront of change in the travel industry. Not just in how people travel, but in how we grow, support, and inspire the people behind the scenes.
This week, we had the honour of sponsoring the ATAS Summit in London. A prestigious event hosted by the Association of Touring and Adventure Suppliers (ATAS), bringing together key players from across the travel sector. It was a fantastic opportunity to shine a spotlight on apprenticeships and the vital role they play in shaping the future of our industry.
A Powerful Panel Discussion: The Apprenticeship Journey
As part of the summit, our Director, Michelle, was invited to join an insightful panel discussion alongside:
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Claire Brighton, Director at ATAS
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Evie, a current apprentice working with ATAS and A S Training
This dynamic conversation explored the full apprenticeship journey – from recruitment to progression and offered a compelling look at how apprenticeships are transforming careers and workplaces in the travel industry.
Michelle provided an in-depth explanation of what’s involved in taking on an apprentice, breaking down the process and support that A S Training offers as a dedicated apprenticeship provider. She shared how we partner with businesses to identify talent, deliver tailored training, and ensure both the employer and apprentice thrive.
Claire brought the employer’s perspective, highlighting the benefits apprentices bring to travel businesses. Whether it’s upskilling existing employees, injecting new energy and ideas, or expanding the team in a cost-effective way. Her message was clear: apprenticeships are not just an investment in people, they are an investment in the future of business.
Perhaps the most inspiring voice on the panel was Evie’s. As someone currently on her apprenticeship journey, she gave a first-hand account of how the programme has boosted her skills, confidence, and career prospects. Her story was a powerful reminder of what apprenticeships can offer young professionals who are eager to grow.
Why Apprenticeships Matter in the Travel Industry
The travel sector is evolving and with that comes the need for fresh thinking, skilled people, and long-term workforce development. Apprenticeships offer a practical, flexible, and forward-thinking solution.
At A S Training, we specialise in delivering high-quality apprenticeship programmes for the travel and tourism industry, giving learners the chance to earn while they learn and employers the opportunity to build a pipeline of capable, committed talent.
Whether you’re a large tour operator or a growing travel agency, apprenticeships can help you:
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Strengthen your team with future-ready skills
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Create a learning culture that drives retention and loyalty
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Access government funding and structured support
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Contribute to a more diverse, inclusive workforce
Leading the Way in Apprenticeship Training
We’re proud that our work is being recognised and supported by big names in the travel industry — including ATAS, who not only hosted this summit but have trusted us to support their own apprenticeship programme.
Being invited to speak at the ATAS Summit reinforces our position as a trusted, expert provider in the field of travel apprenticeships. It’s a testament to the strong relationships we’ve built and the real impact we’re making.
We would also like to extend a heartfelt thank you to Lucy Huxley for being a fantastic host during the event, and to ATAS for the opportunity to contribute to such a valuable conversation.
Join Us in Shaping the Future
We believe apprenticeships are key to the future of travel and we’re here to make it easy, impactful, and successful for every employer who chooses to take that step.
If you’re ready to invest in your people, develop your workforce, and grow your business through apprenticeships, get in touch with us today.
Let’s shape the future of travel and the future of apprenticeships – together.
Interested in hiring an apprentice?
➡️ Contact A S Training today to find out how we can help you build a thriving team.